One of the ”tricks of the trade” for competitive intelligence professionals is to look at job vacancy ads and subsequent appointment announcements. These provide clues that allow you to analyze whether the new roles being announced reflect a change in strategic direction for your competitors.
Your competitor might, for example, be adding many new client managers simultaneously in their offices around the world. That could indicate your competitor is making a strategic move to expand by being more client centric rather than by offering more products and services.
Do you know your competitors’ current hiring pattern? Have there been any changes recently? What do those changes signal? Ask, assess, then act. We’re here to help!