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Watching your Company Develop

Posted by Constance Ward on October 18, 2012 | 1 Comment

Two video “memes” making the rounds right now in cyberspace are taken from photographs of children growing up from babies to teens. Using time-lapse photography, the videos capture the changes that occur as the children mature. What’s so special about these videos is that the photos reveal not only the children’s physical changes but also their personality changes as they develop.

As a company grows, it, too, develops and matures in its physical form, its outlook and its personality, which is often called its culture. You, as a thought leader inside your company, are responsible for guiding this maturation process, but how are you capturing the firm’s development for posterity? What snapshots in time best reflect the growth of your company’s culture?

Ask, assess, then act. We’re here to help!

Leadership Means Demonstrating the “Power of We”

Posted by Constance Ward on October 15, 2012 | Comments Off

Bloggers from 108 countries around the world are taking part in this year’s Blog Action Day focused on “the Power of We.”

Did you know that today, 15 October, is Blog Action Day 2012? For the sixth year in a row, Blog Action Day is bringing together bloggers from different countries, interests and languages to blog about one important global topic on the same day.

Past topics have included water, climate change, poverty and food with thousands of blogs, big and small, taking part. This year the theme is the ”Power of We.” You can follow what’s happening online with either of these two hashtags: #powerofwe or #bad12

We – as thought leaders, as business leaders, as a community – can make change happen in a positive way for our environment. That’s the “Power of We.”

Take the opportunity today to donate to a charity of your choice so you, too, can demonstrate that “Power of We” at work.

If you’re looking for a good cause, why not consider one of three key water charities: www.wateraid.org, www.waterforpeople.org or www.water.org.

Are you ready to show the “Power of We” inside your company, too? Ask, assess, then act. We’re here to help!

Pompeii and Circumstance – Planning for Crisis in Today’s Organization

Posted by Constance Ward on October 8, 2012 | Comments Off

view of mount vesuvius from pompeii ruins

Vesuvius (seen at left in the background) has erupted around 30 times since it caught the people of Pompeii totally unprepared in 79 A.D.

A friend of mine was taking a tour of Pompeii when her husband asked the tour guide, ”What would happen to Naples if Mount Vesuvius erupted again?”

The tour guide replied, ”We are certainly concerned about that! In fact, a few years ago we practiced all emergency procedures in case that would ever happen.”

”How did that practice go?” he asked.

”Oh, it was chaos! It all fell apart, and nobody did what they’d been instructed to do,” the tour guide replied.

”So what did you do to solve that problem?”

”We stopped practicing,” she said with a wink.

Your company may not be facing a Pompeii-type disaster at this time, but are you prepared for the time when circumstances become ripe for a ”volcano” erupting inside your organization because of an unfortunate event or a bad decision or a rapidly worsening business environment?

Do you have plans in place for such crises? Do you practice them on a regular basis to make sure they work? Ask, assess, then act. We’re here to help!

Writing – but not Rewriting – Your Professional History

Posted by Constance Ward on October 4, 2012 | Comments Off

”History will be kind to me because I wrote it,” Winston Churchill once said. If you are a thought leader in your industry, then you are writing your own history every day. But are you fully documenting that career path as you take the journey?

Each company or position is another chapter in your history book. Take time soon, if you haven’t already, to capture sample pieces of documentation or videos or articles about you that belong to each chapter of your work life.

Beyond the CV: Items that help fully document your career and professional history

Articles or papers or presentations you have published
Articles written about you
Resumes, CVs or short biographies while you were in each role
Reference letters
Photos of you and your team in action
Videos of interviews
Short descriptions of each company and position
List of trade or industry associations you belonged to in each role

Sounds a bit like a comprehensive personnel file, doesn’t it?

Be a tough editor of your professional history book. Edit out any unnecessary pieces; but resist the temptation to rewrite history by only including complimentary articles or video clips, for example.

One last tip: keep these items in a safe, dry, accessible place.

Are you the historian of your own career? Are you keeping copies of clippings and videos and presentations that document your full career path and demonstrate your thought-leadership journey? Ask, assess, then act. We’re here to help!

Views with a Viewpoint on a Busy Commute

Posted by Constance Ward on October 1, 2012 | Comments Off

Two buildings in Zurich ”speak to me” – not literally, of course, and not in the architectural aesthetic sense either. They both present business lessons and life lessons for my edification during my daily commute.

On the side of one Zurich high-rise building belonging to Migros , the main nationwide grocery chain, is a neon sign proclaiming: ”Everything is going to be alright!” These soothing words at the end of a long day at work reflect the values of the firm, which has a strong reputation for good business practices.

Fischli & Weiss, How to Work Better (1991) Hüttisstrasse 6, 8050 Zurich, Switzerland; Photo by rytc on Flickr

Through a tunnel and past the historic Oerlikon building that was moved this summer, another building reminds me to think more deeply about the meaning of success. The sign on the side of this office building lists the following rules for “How to Work Better”:

• Do one thing at a time
• Know the problem
• Learn to listen
• Learn to ask questions
• Distinguish sense from nonsense
• Accept change as inevitable
• Admit mistakes
• Say it simple
• Be calm
• Smile

Despite the first rule, I’m compelled to do more than one thing on my commuter train – I’m prompted daily to think about these mini-lessons and apply them to the day just ending, even though I probably would rather not think at all and just read the paper!

If your company were to put its own “rules for working” on the side of its headquarters building, would those values come as a surprise to the public? Are the values you yourself display clearly reflecting the firm’s values? Ask, assess, then act. We’re here to help!

Where’s Your Company’s Newsroom?

Posted by Constance Ward on September 24, 2012 | 1 Comment

The Swiss National Railway is running an ad campaign right now that shows a comfortably crowded train carriage filled with smiling commuters. Now I’m not going to comment on the truth displayed in that picture of people happily standing on a busy train during rush hour ”en route home”. But I do want to point out that the ad’s caption seems appropriate: ”Our Newsroom.”

In this virtual newsroom, commuters appear to be multitasking rather than focusing on what they’re reading. They’re reading news from their iPads, mobile phones, magazines and newspapers, like 20 Minutes.

That particular newspaper features prominently in the Swiss commuters daily consumption of news, as evidenced by the number distributed (circulation 700,000). Five Swiss cities have their own ”freebie papers” given out to commuters in the morning (20 Minutes) and the evening (Blick am Abend). The content is generally the same in all editions, with some tailored stories, specialized ads and local weather reports added in. All of these papers have short, lively content and colorful photos that attract readers.

Despite the already-frenetic pace, media consumption is growing. The Swiss Media Association recently published a surprising statistic about how Swiss are ”media hounds.” The average Swiss household spent 3150 CHF in 2011, about 8% more than the previous year.

And that brings us to the point of this blog: Today your employees are getting their information on a wide range of topics, on a wide range of devices, in a wide range of settings, tailored to their interests and needs.

Are you offering that wide range of options for them? Are you offering short, readable pieces that are attractive to your ”distracted” employees? Are you meeting them where they are…in their ”newsroom”? Ask, assess, then act. We’re here to help!

Communications planning for the CEO’s First 100 Days – Part 2

Posted by Constance Ward on September 20, 2012 | 2 Comments

In my last blog, you learned about the importance of choosing the right keywords to help potential client and customers find you online. As an example to illustrate that point, I used the term ”CEO first 100 days” as the blog title because those keywords have a low competition score: 0.09 out of 1.00.

But the topic of CEO transition planning is an important one for any company. Most corporate communications teams have a general plan in place that can be tailored and then implemented when the need arises. That helps them be better prepared for the ”expected” and the ”unexpected” when the company’s leader changes.

Click here or on the page above for a generic transition communications plan for a CEO’s first 100 days in office. Do you need help designing or implementing it? Ask, assess, then act. We’re here to help!

See related post:
Part 1: Key actions for the CEO’s First 100 Days (Part 1)

Key actions for the CEO’s First 100 Days (Part 1)

Posted by Constance Ward on September 18, 2012 | 1 Comment

A friend gave me a birthday gift of a small computer accessory bag with a drawing on it of a vampy 1950’s gal batting her eyes and saying, “The key word is … alleged.”

In this century, the term ”keyword” has a different meaning and is intended to draw eyes to a website or other online platform. There’s a science developing that helps predict the most effective combination of words you should use to get your site noticed.

The website adwords.google.com offers you a free tool to analyze and design the terms to best attract readers to look at a particular page. It evens tells you how many people are searching for those terms and how great the competition is for those keywords. Competition is defined as how many people are bidding on those adwords.

So the ”sweet spot” is finding the terminology that many people are searching for but few websites are providing. Then you can place those words in prominent positions on your own page and capture more eyes.

Here are some examples:

The keywords ”leadership skills,” with a competition score of 0.63 out of 1.00, appears on a large number of sites; but each month, 246,000 people globally are searching for that term.
On the other hand, ”chief executive” has few competitors with a score of 0.11 and 301,000 global monthly searches.

Those two examples were more clear cut than this next one:

The term ”CEO first 100 days” has low competition with 0.09 and only 260 monthly global searches. But if you’re a thought leader in, say, CEO transition planning, one of those 260 people might be your next client.

In fact, that’s why I chose that those terms as the title for this blog — planning for a CEO’s first 100 days is one of the services that Thought Leader Zone offers. So hopefully someone searching for help with that challenge will find me.

To summarize, it’s not just a matter of getting a large number of eyes but of getting the right eyes. Using keywords and Search Engine Optimization (SEO) techniques will help you find ”the riches in the niches.”

Are you optimizing your social media platforms? Are you helping potential clients and customers find your needle in the haystack? Ask, assess, then act. We’re here to help!

Being a Social CEO–At Least Virtually (Part 2)

Posted by Constance Ward on September 14, 2012 | 1 Comment

In Part 1–”Being a Social CEO–Literally”– I discussed the perils of being a shy, introverted “un-social” senior executive and mentioned that Thought Leader Zone offers guidance for maximizing your impact in a range of face-to-face social situations.

But it’s also important to be a “social CEO” virtually…and we can help you with that, too. You need to be able to connect and interact comfortably in the virtual world, as well as in the real world. As the “face” of your company, you need to be able to interface effectively even when you’re not face-to-face.

Some of the do’s and don’ts for virtual interactions are similar to those for face-to-face interfaces:

Don’t shout (with all capitalized words)
Do use words people can understand
Do find and use your authentic voice
Don’t talk (blog or Twitter, etc.) unless you have something meaningful to say
Do listen to what others have to say
Etc., etc., etc.

Basically, just follow the rules of social politeness and good manners your mom taught you…

But to be a great communicator on social media you need to follow a few more tailored guidelines:

Communicate on a regular basis — more often when you have something to say and less often if you don’t. Don’t be a slave to a schedule.
Adopt a tone that reflects your personality, not just conveys content.
Use diction more suited to a chat room than a boardroom.
Make sure you have a point to make and make sure it isn’t self-serving.
Use personal stories to illustrate key ideas.
Have an opinion.
Be brief and concise.
Respond respectively to legitimate positive and negative feedback as quickly as possible.
Show rather than tell. Offer advice rather than issue orders or tell people what to do.

Finally, a recent article, Are You a Social Executive? The CEO’s New Role in Social Media by Margery Myers of Bates Communications explains that CEOs who have mastered social media do the following things right:

“understand that to anyone outside their immediate family and friends, they are the company;
stay close to public sentiment;
build strong relationships before they need them;
don’t ‘wing’ it.”

Are you ”doing things right” when it comes to social media? Ask, assess, then act. We’re here to help!

See related posts:
Part 1: Being a Social CEO–Literally
Part 3: Do Keep Up!

Being a Social CEO–Literally (Part 1)

Posted by Constance Ward on September 10, 2012 | Comments Off

Leadership demands many social obligations. In my experience, senior executives can sometimes be, well, not exactly anti-social but perhaps uncomfortable in business social settings, like conference receptions or cocktail parties or industry events.

They know they have an important obligations, roles and duties in these situations — representing the company, meeting as many people as possible, remembering names and faces, impressing people with their charm and authenticity, oh, and not spilling anything while ”gripping and grinning.”

Some leaders are able to handle all of this better than others. It’s more difficult for those who moved up the ranks from being a technical expert to join management and lead people if they aren’t naturally adept in social situations. You’ve probably heard this old joke before, but I’ll tailor it here:

“How do you tell an outgoing thought leader from an introverted one? They stare at your shoes during a party.”

Are you maximizing your personal impact in different social situations by being extroverted–and that does not imply you should be wearing a lampshade as a party hat– or is your natural shyness a hindrance to getting the most out of every event? Do you need some guidance and tips to help you maneuver around social obstacles outside the office?