One of the most popular blogs on this site in 2012 was this post on avoiding buzz words and jargon in business communication. That’s why I thought I’d launch 2013 with a year-end wrapup of what researchers say are the most annoying terms of 2012 and then ask you to add yours to the list.
The researchers from the Marist Institute for Public Opinion in Poughkeepsie, New York, questioned 1,246 U.S. adults in a Nationwide telephone survey. They learned that ”whatever” is, for the fourth consecutive year, the most annoying word for 32% of respondents and that 21% just don’t like ”like.” Runners-up for the most grating terms are ”you know” and ”just sayin’,” followed by “Twitterverse” and “gotcha’.”
Those words irk many people in casual conversation; but according to a recent article in PR News online, if you particularly want to annoy journalists, add the following terms to your new releases:
- Engagement
- Fastest-growing
- High-performance
- Incredible
- Leading
- Powerful
- Solutions
- Unparalleled
- Utilize
- “We are excited…” quote about product/service/executive appointment/whatever
Do you have any additional words to add to these lists of repellant rhetorical choices? Share them with others in the comments below or by contacting us here.
Is your business communication conversational yet cliche-free? Ask, assess, then act. We’re here to help!