Lies, Damn Lies, and Sticky Tricky Truths – Part 3

bschiss exhibition titleA small museum in aptly but coincidentally named Liestal, Switzerland, had a recent exhibition dedicated to lying that included lies in books by famous authors. The title of the exhibition was Bschiss, which means something like a trick or cheating.

Swiss newspapers condemned the Bschiss revealed this summer when a training document from Ryan Air was leaked to the media in the UK. In it Ryan Air flight attendants were instructed to tell passengers they didn’t have change following a purchase and then “forget” to return the money later.

Another Bschiss controversy getting a lot of play in Swiss newspapers this summer concerns the political 1:12 Initiative promoted by the Schweizerischen Gewerbeverband (SGV) and opposed by the Jungsozialisten (Young Socialists).

Overnight this summer the initiative’s Facebook fan “likes” nearly tripled, to the immediate delight of the SGV. But upon further inspection, the sponsors found that the majority of the clicks came from places not necessarily considered Swiss strongholds, like Azerbaijan, Turkey, etc. They deny buying clicks and accuse the Young Socialists of the provocateur action of buying false likes to discredit SGV.

facebook screenshotAccording to the Swiss paper Blick am Abend, the cost of getting 10,000 fans is 450 Swiss Francs (about the same in US dollars). Clicks from click farms are, of course, strictly forbidden on Facebook; but a recent expose on British television showed the ease of arranging for such a service.

Are you having trouble managing your online reputation and confused about how to make social media work for you without resorting to tricks and Bschiss? Ask, assess, then act. We’re here to help (and that’s the truth)!

Read these other posts from this series:

Lies, Damn Lies, and Sticky Tricky Truths Part 2
Chief Truth Teller – The Risks and Rewards of Full Disclosure – Part 1

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Senior-Level Social Strategy: Building a Virtual ‘Brand You’

social media usage statistics infographicA solid social media strategy can help a thought leader build a reputation within an industry and among a wider public. You can also gain traction for your ideas and get real-time feedback. And if you are skillful, your virtual presence can reinforce a positive image of an up-to-date “brand you.”

But what channels do you need to use to get your message out beyond the walls of your company? Any and all of them…as long as they are used by your target audiences and are appropriate to the messages you want to convey.

There’s no need to limit yourself by anything but time. A wide range of options exist depending on your purpose.

According to Edison Research’s report “The Social Habit 2012,” Facebook is the dominant social media channel, with 54% of respondents saying they have a profile page on it. LinkedIn came in second at 13%, Twitter third at 10% and Google+ at 8%. The telephone survey of 2,020 people in the U.S. was the 20th in the series, begun in 1998.

Nearly 80% of respondents said that Facebook is the networking service or site they use the most to connect with brands and services, with Twitter in a distant second place with 9%. More than half of Facebook users are accessing sites on their mobile devices, and a quarter of respondents are on the site five or more times per day.

Researchers also found that compared with 2011, increases in social networking were greatest among those 45 and older although over half of social media users are still under 34.

Among other interesting findings, about 10% of respondents are Twitter users; but of those people, about a third check it several times every day. About half of social networkers shared YouTube videos in the previous month.

Clearly, you have choices, but what’s best for you as a thought leader? Do you need guidance and advice as you choreograph those communications choices? Ask, assess, then act. We’re here to help.

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