If the following mock CEO memo makes you grin or groan, you’ve probably read something like it before. But let’s hope you’ve never written or said anything quite so appallingly filled with jargon and buzzwords:
I am confident that, at the end of the day, we will gain some quick wins through onboarding then socialising the concept of eliminating jargon. Going forward, we will all be on the same page – indeed singing from the same song sheet – and be thinking out of the box when it comes to the language we utilise in the C-suite. Initially, it will be similar to herding cats, and the process will identify the square pegs in the round holes, but we will achieve some upside and a paradigm shift as we reach out and break the silos through the use of intelligible language.”
That priceless gem of gobbledygook was submitted by someone named Helen Slater to a LinkedIn group I follow. The discussion thread has lasted for more than three months, with new submissions of the ”most-overused business buzzwords” appearing regularly.
Included here is a list of a few of the favorite words that they submitted. I’m sure you’ll love to hate them, too. If you have any ”worst words” to add, share them in the comments, or submit them here and we’ll add them to our collection.
As a thought leader, do you speak the same way at work as you do at home? Are you communicating clearly and distinctly, not relying on tired cliches and ambiguous words? Ask, assess, then act.
50 Over-used Business Buzzwords and Phrases We Love to Hate
Collected from three months of comments in a LinkedIn discussion thread, I’ve chosen to highlight the 50 buzz words I think are the most common, most egregious, or in some cases the most absurd.
- Utilize
- At the end of the day
- Low hanging fruit
- We’ll get there
- Let’s hold a calibration meeting
- As you are aware
- Invite as a noun
- Task as a verb
- Tin cupping
- Impacted as a verb
- Let’s suck the marrow out of it
- Tension in the system
- What’s your workload like?
- Do you have capacity?
- I need a single belly button as a go-to on this project
- On a go-forward basis
- High-level
- Harness the power of
- Socialise
- Leverage
- Level the playing field
- Playing on the same team
- Drinking from the fire hose
- Walk the walk, Talk the talk, Walk the talk and Talk the walk
- Get on the same page
- Get our arms around it
- My bad
- I’m going to have to noodle over this idea
- Deep dive
- Thinking outside the box
- Paradigm shift
- Blue sky
- Blue ocean
- Drop the kimono
- Game changer
- Deep dive
- My ask
- Let’s marinate on this one
- Sweet spot
- Provide air cover
- Peel back the onion
- Touch base
- Synergy
- Take it offline
- Go back to Square 1
- Run it up the flagpole
- Pushing the envelope
- Deep dive
- Circle the wagons
- Mission critical
Some that curl my ears are:
incubate (outside of a lab or hospital)
deliverables
partnerships (I have no idea what this means anymore)
convergence
robust
granular (unless it refers to sugar, salt or sand)
engagement/engage
Also annoying are those fabricated words ending in -ize (such as incentivize, genericize, monetize)
…which sparks some ideas for future incomprehensible management memos:
incubatize
deliverablize
partnerize
convergize
robusticize
granularitize
engagicize
Whoa..those are ear AND toe curlers — worst on that list, in my opinion, is “engagicize,” which sounds like the name of a workout DVD.
Thanks for sharing!
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It’s quite amusing to see an article about annoying management buzzwords on a site called “Thought Leader”.
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