Business Jargon and Gibberish: 50 Tired Management Buzzwords and Communication Killers


If the following mock CEO memo makes you grin or groan, you’ve probably read something like it before. But let’s hope you’ve never written or said anything quite so appallingly filled with jargon and buzzwords:

I am confident that, at the end of the day, we will gain some quick wins through onboarding then socialising the concept of eliminating jargon. Going forward, we will all be on the same page – indeed singing from the same song sheet – and be thinking out of the box when it comes to the language we utilise in the C-suite. Initially, it will be similar to herding cats, and the process will identify the square pegs in the round holes, but we will achieve some upside and a paradigm shift as we reach out and break the silos through the use of intelligible language.”

That priceless gem of gobbledygook was submitted by someone named Helen Slater to a LinkedIn group I follow. The discussion thread has lasted for more than three months, with new submissions of the ”most-overused business buzzwords” appearing regularly.

Included here is a list of a few of the favorite words that they submitted. I’m sure you’ll love to hate them, too. If you have any ”worst words” to add, share them in the comments, or submit them here and we’ll add them to our collection.

As a thought leader, do you speak the same way at work as you do at home? Are you communicating clearly and distinctly, not relying on tired cliches and ambiguous words? Ask, assess, then act.

50 Over-used Business Buzzwords and Phrases We Love to Hate

Collected from three months of comments in a LinkedIn discussion thread, I’ve chosen to highlight the 50 buzz words I think are the most common, most egregious, or in some cases the most absurd.

  1. Utilize
  2. At the end of the day
  3. Low hanging fruit
  4. We’ll get there
  5. Let’s hold a calibration meeting
  6. As you are aware
  7. Invite as a noun
  8. Task as a verb
  9. Tin cupping
  10. Impacted as a verb
  11. Let’s suck the marrow out of it
  12. Tension in the system
  13. What’s your workload like?
  14. Do you have capacity?
  15. I need a single belly button as a go-to on this project
  16. On a go-forward basis
  17. High-level
  18. Harness the power of
  19. Socialise
  20. Leverage
  21. Level the playing field
  22. Playing on the same team
  23. Drinking from the fire hose
  24. Walk the walk, Talk the talk, Walk the talk and Talk the walk
  25. Get on the same page
  26. Get our arms around it
  27. My bad
  28. I’m going to have to noodle over this idea
  29. Deep dive
  30. Thinking outside the box
  31. Paradigm shift
  32. Blue sky
  33. Blue ocean
  34. Drop the kimono
  35. Game changer
  36. Deep dive
  37. My ask
  38. Let’s marinate on this one
  39. Sweet spot
  40. Provide air cover
  41. Peel back the onion
  42. Touch base
  43. Synergy
  44. Take it offline
  45. Go back to Square 1
  46. Run it up the flagpole
  47. Pushing the envelope
  48. Deep dive
  49. Circle the wagons
  50. Mission critical
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5 Responses to Business Jargon and Gibberish: 50 Tired Management Buzzwords and Communication Killers

  1. Some that curl my ears are:
    incubate (outside of a lab or hospital)
    deliverables
    partnerships (I have no idea what this means anymore)
    convergence
    robust
    granular (unless it refers to sugar, salt or sand)
    engagement/engage

    Also annoying are those fabricated words ending in -ize (such as incentivize, genericize, monetize)

    …which sparks some ideas for future incomprehensible management memos:
    incubatize
    deliverablize
    partnerize
    convergize
    robusticize
    granularitize
    engagicize

    • Connie Ward says:

      Whoa..those are ear AND toe curlers — worst on that list, in my opinion, is “engagicize,” which sounds like the name of a workout DVD.
      Thanks for sharing!

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  3. Rain says:

    It’s quite amusing to see an article about annoying management buzzwords on a site called “Thought Leader”.

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