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A Peek at the Secret Sauce of a Brand Campaign

Stirring the secret sauce of a brand campaignRecently I developed a communications plan for a Company X that was changing to become both a commodity brand and a solutions brand. In designing the campaign, I pulled together a sample campaign theme that emphasized what was the same and what was different after the change.

At the end of this post is a link that leads you to a presentation with some sample themes and tactics and tools for running a rebranding campaign internally and externally. Another resource, also linked below, is a communications plan template for designing your own brand campaign.

Are you ready to launch a rebranding campaign? Do you need help with themes and tactics and tools and templates? Ask, assess, then act. We’re here to help!

ThoughtLeaderZone Company X Brand Presentation (pptx)

Company X Brand Communications Plan Template (docx)

Photo by Theresa Carle-Sanders

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