subject line

Extolling the Virtues of Action-Oriented Email Subject Lines

email subject lines remember doo be doo be dooEfficiency and productivity are two watchwords for the busy thought leader. Here is a quick tip for making your emails have more impact and helping you get the results you want from them.

Every word should count when you write an email, and that includes the words in the subject line.

The chorus of the Frank Sinatra song ”Strangers in the Night” goes like this: ”Do, be, do, be, do…” That’s an important phrase to keep in mind when you write your next email. Tell your reader in the subject line what you want them to ”do” or ”be” after reading the email. Continue Reading…

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