If you’re launching a new company, you’ll want to create a thought-leadership strategy to cement your reputation. Follow these 10 steps (and see our companion visual guide) to develop a plan that will guide you as you kick-start your start-up:
- Define Goals and Metrics
- Create Strategic Communications Plan
- Clean Up/Archive Content on Company’s Current Websites
- Review Existing Brand Materials for Consistency of Style and Voice
- Create a Reservoir of Provocative Blog Posts
- Finalize Website Content
- Design Launch Events
- Design Thought Leadership Plan for Post Launch
- Build/Document Internal Communications Processes
- Develop External Communications/Media/Branding Guidelines
Do you need help implementing any of these steps? Ask, assess, then act. We’re here to help!