In a September New York Times article titled “Seeking a Simple Respite” writer Anita Patil claims, ”It seems we’re taking a collective deep breath, stepping back and reassessing our complicated lives.”
The latest marketing buzzwords, the article points out, are ”simple,” ”simply,” ”simplicity,” ”easy,” etc.
In the UK, one of the most ubiquitous — and annoying — advertisements on air (see the embedded video below) involves promoting how simple doing business with that particular insurance company can be. The end of the commercial, a meercat stands up and shouts ”Simples!” and clicks its teeth.
So even animals are catching the spirit–the Zeitgeist–of our time. Are you? Are you finding effective ways to simplify your communication, your organizational structure, etc.? Ask, assess, then act. We’re here to help!