You’ve heard them all before – reasons why not to increase the scope and frequency of your company’s social media outreach.
The arguments usually include concerns that employees or consumers might abuse the channels and thereby put the company’s brand at risk. Other perceived threats are a loss of intellectual property as inappropriate news is posted in cyberspace or a drop in productivity among employees who are supposedly just checking the company’s social media sites.
Whether these are real or imagined risks, they can be simply managed by a robust, considered, enforceable social media strategy. Does your company have strong social media strategies and policies in place that manage these risks? Ask, assess, then act. We’re here to help!
Photo Credit: Photos by Mavis