As usual, the Zurich to Milan train was about a half hour late, which gave me precious few minutes to catch the next local train to Lecco, the university town on Lake Como. I ran through the crowded Milano Centrale station at top speed and dashed down the designated platform in time to pull on the handle of a locked carriage door and another and then another. Someone further down the long platform gestured wildly that I had to run around the train to get into it through doors on the other side. I did.
Jumping onto the first wagon, I asked a passenger inside the door if this train went to Lecco. It didn’t. My excitement and feeling of success for having reached my goal on time dissolved instantly. I managed to catch a train, but it was the wrong train.
The experience reminded me of the well-known business metaphor about the man who is climbing and climbing a ladder that unfortunately is leaning against the wrong wall.
As a thought leader, are you sure of your destination? Or are you running to catch the wrong train? Ask, assess, then act. We’re here to help!
Photo credit: sacks08 on Flickr
If you’re launching a new company, you’ll want to create a thought-leadership strategy to cement your reputation. Follow these 10 steps (and see our companion visual guide
) to develop a plan that will guide you as you kick-start your start-up:
- Define Goals and Metrics
- Create Strategic Communications Plan
- Clean Up/Archive Content on Company’s Current Websites
- Review Existing Brand Materials for Consistency of Style and Voice
- Create a Reservoir of Provocative Blog Posts
- Finalize Website Content
- Design Launch Events
- Design Thought Leadership Plan for Post Launch
- Build/Document Internal Communications Processes
- Develop External Communications/Media/Branding Guidelines
Do you need help implementing any of these steps? Ask, assess, then act. We’re here to help!
Alps beyond the distant hills of Affoltern
From the window of our new flat, we look out on a hill covered with trees in the changing colors of autumn. Tempted outside by unseasonably warm weather, I hiked to the top of the hill and was surprised to see that in the far distance the Alps were in plain sight.
I’ve been looking at that lovely hill for months now without realizing that it was hiding beautiful mountains from my sight.
Often in business, we get focused on our own “hills” – not all of them lovely – and fail to realize that even bigger mountains just might lie beyond them. What are your hills? What mountains might be hidden behind those hills? Are you standing too close to your own hills to see those mountains? Ask, assess, then act. Contact us – we’re here to help.