If you’re launching a new company, you’ll want to create a thought-leadership strategy to cement your reputation. Follow these 10 steps (and see our companion visual guide) to develop a plan that will guide you as you kick-start your start-up:

1. Define Goals and Metrics
2. Create Strategic Communications Plan
3. Clean Up/Archive Content on Company’s Current Websites
4. Review Existing Brand Materials for Consistency of Style and Voice
5. Create a Reservoir of Provocative Blog Posts
6. Finalize Website Content
7. Design Launch Events
8. Design Thought Leadership Plan for Post Launch
9. Build/Document Internal Communications Processes
10. Develop External Communications/Media/Branding Guidelines

Do you need help implementing any of these steps? Ask, assess, then act. We’re here to help!