Obviously the best metaphorical medicine for managing reputational risks is a healthy dose of preventative medication. But sometimes a crisis flares up and you need to do triage and respond as quickly as possible. A team that is constantly monitoring your online reputation can take swift measures if a crisis develops.
Nestle, the Swiss-based company, has set up a ”digital acceleration team” to respond rapidly and appropriately to manage corporate reputational risks online.
Are you and your communication teams ready to protect your reputation online? Is everyone in your organization capable of responding swiftly and effectively? Can they handle ”it”? Ask, assess, then act. We’re here to help!